{"id":5342,"date":"2026-02-17T10:36:26","date_gmt":"2026-02-17T09:36:26","guid":{"rendered":"https:\/\/www.hralert.be\/?post_type=news&#038;p=5342"},"modified":"2026-02-17T10:36:26","modified_gmt":"2026-02-17T09:36:26","slug":"campagne-accountants-van-morgen-speelt-gen-z-troeven-uit-in-war-for-talent","status":"publish","type":"news","link":"https:\/\/www.hralert.be\/nl\/news\/campagne-accountants-van-morgen-speelt-gen-z-troeven-uit-in-war-for-talent\/","title":{"rendered":"Campagne \u2018Accountants van Morgen\u2019 speelt Gen Z-troeven uit in war for talent"},"content":{"rendered":"<p>Accountant blijft een knelpuntberoep volgens de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">VDAB<\/span><\/span>. Met \u2018Accountants van Morgen\u2019 willen twaalf kantoren het imago bij Gen Z versterken. De campagne zet clich\u00e9s om in troeven en benadrukt digitalisering, adviesrol en groeikansen. Ze kadert in een structureel talenttekort, met bijna drie vacatures per kandidaat en blijvende druk op instroom.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[9],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne \u2018Accountants van Morgen\u2019 speelt Gen Z-troeven uit in war for talent - HR Alert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hralert.be\/nl\/news\/campagne-accountants-van-morgen-speelt-gen-z-troeven-uit-in-war-for-talent\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne \u2018Accountants van Morgen\u2019 speelt Gen Z-troeven uit in war for talent - HR Alert\" \/>\n<meta property=\"og:description\" content=\"Accountant blijft een knelpuntberoep volgens de VDAB. 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